Backlink: Pengertian, Manfaat, & Cara Mendapatkanya

Backlink adalah salah satu faktor penting dalam SEO. Pada dasarnya backlink adalah tautan pada sebuah halaman web yang mengarah ke situs lain.

Search engines seperti Google menganggap backlink sebagai salah satu cara memverifikasi otoritas dan relevansi dari situs web Anda.

Backlink juga bisa dikatakan sebagai tanda kepercayaan situs lain atas situs Anda. Biasanya backlink hanya akan diberikan kepada situs yang mempunyai otoritas dan konten terpercaya.

Nah jika Anda ingin tahu lebih banyak tentang backlink, Anda berada di tempat yang tepat! Pada artikel ini, kami akan memberikan semua yang Anda perlu ketahui tentang backlink.

Mulai dari pengertian, jenis-jenis backlink, manfaat, sampai cara mendapatkanya. Yuk langsung saja kita mulai!

Pengertian Backlink

Backlink membantu pengunjung website menemukan informasi tambahan yang tidak disediakan oleh situs web asli. 

Dengan menambahkan backlink ke situs web lain, Anda dapat membuat konten berkualitas tinggi dengan informasi lengkap tanpa menyimpang dari ide utamanya.

Untuk alasan ini, jumlah backlink berkualitas yang Anda dapatkan dari situs web lain dapat menentukan posisi website Anda di SERPs (search engine result pages).

Semakin tinggi peringkat website Anda di SERPs, semakin bagus juga SEO website tersebut.

Jenis Backlink

Backlink juga mempunyai banyak jenis, berikut adalah beberapa jenis yang mungkin bermanfaat bagi situs Anda:

• Guest post backlink — terjadi saat Anda menulis guest post untuk situs web lain. Ini memungkinkan Anda untuk membangun kredibilitas dan kepercayaan website Anda.
• Editorial backlink  — backlink natural dari web lain ke situs Anda dalam konten berkualitas dengan berbagai bentuk, seperti sitasi, referensi, dan sumber informasi.  
• Comment backlink  — terjadi saat Anda menyertakan backlink pada komentar dalam konten web lain. Jika tidak dilakukan secara berlebihan, jenis link ini bisa menghasilkan banyak traffic.
• Do-follow backlink — backlink dofollow memberitahu mesin pencari untuk memperhatikan backlink ke score SEOnya.
• No-follow backlink  — nofollow backlink memberitahu mesin pencari untuk mengabaikan backlink tersebut dan tidak menghitungnya ke score SEO.

 Selengkapnya>>

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